The NBA has announced a multi-year partnership with Sportradar and Second Spectrum in order to enhance the league’s global distribution of statistics and to integrate a brand new player-tracking system, according to Sportradar.
The partnership will begin this season.
In 2016-2017, Sportradar will assist the league in monitoring betting activity across the globe and find trends in over 550 operators worldwide. It will also dish out data and audio-visual game feeds to anywhere gaming is legal outside of the United States.
“This multi-faceted partnership with the NBA presents a really exciting opportunity for Sportradar and for fans of NBA basketball worldwide,” said Sportsradar CEO Carsten Koerl. “We will be developing a full suite of innovative products, tools and services that will bring the full depth of this exhilarating league’s data around the globe.”
By the time the 2017-2018 season comes around, Second Spectrum will begin installing its state-of-the-art player tracking system in NBA arenas. At that point, Second Spectrum will be known as the Official Optical Tracking Provider of the NBA. It will cover a wide variety of topics such as speed, distance, drives and defensive impact, delving deep into advanced statistics in the process.
“We’re thrilled to partner with a forward-thinking league like the NBA,” said Second Spectrum CEO Rajiv Maheswaran. “As a former professor, it’s great to live in a time when machines can deeply understand sports.”
The league first began using player-tracking technology back in 2009 while it is now taking that system to the next level.