The Sacramento Kings have signed a deal with Blue Diamond Almonds to become a jersey ad sponsor for the team. The contract is worth a reported $5 million per year, according to Darren Rovell.
— Sacramento Kings (@SacramentoKings) October 10, 2016
The Philadelphia 76ers became the first NBA team to sign a deal with a company to advertise on their uniforms. The 76ers signed with online ticket retailer StubHub, but unlike Philadelphia, Sacramento has signed on with a company that operates near their hometown.
“For decades, Blue Diamond Almonds have been one of Sacramento’s most well-known products around the country,” said Kings’ president Chris Granger. “We are proud of this community’s history of high-quality agriculture – it’s why we’ve committed to supporting local producers by using locally sourced food in our arena and why our players are proud to showcase the Blue Diamond brand on the court and around the league.”
Both the 76ers and Kings’ uniforms featuring sponsor advertisements will debut during the 2017-2018 season when Nike takes over uniforms for the NBA. At least initially, the logos will be limited in size, so they will not be featured anywhere near as prominently on the uniforms as, say, in soccer leagues around the world. Though the logo will not appear on the team’s uniforms during the upcoming season, Blue Diamond will be represented on the court at Golden 1 Center, the new arena the Kings are moving to for the 2016-2017 season. The arena concession stands will also be serving almonds and Blue Diamond Breeze beverages.