Adidas dropped its bid in March to extend its apparel deal with the NBA past 2017, and the league announced Wednesday that Nike will take over as the official apparel provider for the 2017-18 season. The new deal with Nike will be for eight years.
Adidas took over for Reebok as the NBA’s apparel provider in 2006, but disagreements between the company and league helped lead to this split, which will occur when the current deal is up in 2017.
The Nike logo will appear on game jerseys as part of this new deal, which didn’t happen with the Adidas and Reebok deals.
Nike has been a marketing partner with the NBA since 1992 and is the biggest player in the United States basketball shoe game, as noted by ESPN’s Darren Rovell:
Nike and its affiliated brands control more than 90 percent of the U.S. basketball shoe market at retail. The company has endorsement deals with the league’s biggest stars including LeBron James, Kevin Durant, Kobe Bryant, Kyrie Irving and Russell Westbrook.
Nike will also be the official apparel partner of the D-League and WNBA. Hopefully this new deal means the end of the sleeved jerseys.