Michael Jordan is in court suing a grocery chain for using his likeness without permission. In a testimony on Friday by Estee Portnoy, Jordan’s advisor, it was revealed that the NBA legend will not do any business deal unless it has a worth of at least $10 million.
Jordan protects his brand’s value by selling his image rights and endorsements as a “bundled” package — not for a single use — and he won’t do business with anyone unless the deal will ultimately be worth at least $10 million, Portnoy said. She added that he only deals with businesses that are “authentic” to him and “add value to his brand.”
$9 million simply will not do for No. 23.