Cleveland Cavaliers star LeBron James has signed a lifetime deal with Nike, according to ESPN’s Darren Rovell. This is Nike’s first ever announced lifetime deal, and it’s the largest single athlete guarantee in the company’s history, although terms of the deal haven’t been released.
Rovell reports that the deal “easily surpasses” the 10-year, $300 million deal Oklahoma City Thunder star Kevin Durant got last summer.
LeBron signed with Nike before he was drafted by the Cavaliers back in 2003, and he’s been a staple of the company’s brand ever since, with 13 versions of his signature shoe to his name. He also recently got his own personalized typeface (h/t to WFNY).
Unsurprisingly, there were discussions about LeBron getting his own brand a la Michael Jordan. James’s apparel has sold very well, and only Jordan has had more versions of a signature shoe, but they decided against that type of move.
Nike will be the NBA’s official apparel provider once the deal with Adidas runs out after the 2016-17 season.