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James Harden Officially Joins Adidas

It was reported last week that Adidas made a big play for Houston Rockets star James Harden, making a 13-year, $200 million bid to steal him away from Nike. The bold move worked, as Nike declined to match the offer, according to ESPN’s Darren Rovell.

The deal will officially begin on Oct. 1 and will give Harden his first signature shoe. There’s also going to be an apparel line based around Harden and other “branded marketing commitments”:

Adidas is trying to make a splash to turn the tide after struggling the past few years. The huge deal the company signed with Derrick Rose hasn’t gone as planned thanks to all of his injuries, and the partnerships with John Wall and Damian Lillard haven’t been all that fruitful.

Adidas, already behind Nike in apparel sales in the United States, also fell behind Under Armour this past year and have struggled selling shoes in 2015. Nike and Under Armour both recently signed deals with the NBA, while Adidas’ deal with the NBA will be up after the 2016-17 season.

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