The Atlanta Hawks revealed a new primary and secondary logo on Monday. The primary logo features the “Pac-Man” logo incorporated with their new “Atlanta Hawks Basketball Club” moniker:
The Hawks’ website explained the reasoning behind this new idea:
“The Atlanta Hawks Basketball Club moniker expands on the idea that we are more than just a team of 15 players. Our Basketball Club recognizes the contributions of the entire staff to our success. It respects and honors past players and coaches and their significance. Ultimately, the new Basketball Club designation reflects our commitment to building an emotional connection with our fans and maintaining an inclusive environment that welcomes all people. In the Atlanta Hawks Basketball Club, “everyone matters” and all are welcome.”
The secondary logo features the wings of a Hawk lifting a basketball engulfed in flames, paying tribute to the history of the city of Atlanta:
New uniforms will be coming before the NBA Draft.