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FILE - In this Nov. 27, 2015, file photo, Minnesota Timberwolves forward Kevin Garnett, right, rubs the head of teammate Karl-Anthony Towns as they celebrate during the closing moments of the Timberwolves' 101-91 win over the Sacramento Kings in an NBA basketball game in Sacramento, Calif. The Timberwolves held their annual media day on Monday, Sept. 26, 2016, one day before they are set to open training camp. Players were preparing for life without franchise icon Garnett, who announced his retirement on Friday, Sept. 23, 2016. (AP Photo/Rich Pedroncelli, File)
From The Courts

NBA Media Day – where everyone feels good before reality sets in

AP Photo/Rich Pedroncelli, File

The last Monday in September is a time when we’re in the early stages of dissecting the early weeks of pro football, finalizing playoff spots in baseball and seeing the transition from high humidity to jacket weather. For the NBA, the final Monday of the ninth month is NBA Media day for most teams.

It is a time when teams formally outline their hopes and aspirations for the upcoming season for the local media and depending on how good you are, the national media.

The NBA is unlike other sports where many teams can win championships, though every now and then there are unexpected champions. It is a game where only a select handful of teams can be considered championship contenders.

Yet it is what anyone aspires to do and what teams often talk about. Then reality sets in for most, your championship dreams are unlikely to be fulfilled.

The gist of media day is a day of mostly good feelings. To see the era of good feelings, just type in NBA media day with a team name in a search engine and you’ll find the answer.

You’ll hear a lot of things like “Culture change”, we’re better than we’ve shown, everything looks good on paper for now.” You’ll also hear the word championship, such as when the time Kevin Garnett smoothly used his voice to say “The only reason” when asked about winning a title with the Brooklyn Nets at 2013 media day.

There’s a lot to sum up, so the best way to do so is to think each team’s comments as if it were the working title of a fictional TV ¬†show or movie:

Atlantic Division

Toronto Raptors: Unfinished Business, the Education of Kyle and DeMar
Boston Celtics: If You Can’t Stop Al, Sign Him!
New York Knicks: Excitement and Optimism Again
Brooklyn Nets: Linsanity 2: Culture Change
Philadelphia 76ers: Too Many Bigs

Central Division

Cleveland Cavaliers: Last Year Is Last Year
Chicago Bulls: Necessary Change
Detroit Pistons: Bigger Playoff Bites
Indiana Pacers: Faster and More Athletic
Milwaukee Bucks: Missing Khris

Southeast Division

Atlanta Hawks: Leadership by Dwight
Washington Wizards: John and Brad Are Friends
Miami Heat: Moving on from Chris and Dwyane
Orlando Magic: Overdue Intrigue
Charlotte Hornets: We’re Better Now

Southwest Division

San Antonio Spurs: I’m not Tim, Pau Goes to San Antonio
Dallas Mavericks: Dirk and Harrison
Houston Rockets: James and the Orange Ball
Memphis Grizzlies: Injury Prevention
New Orleans Pelicans: Muscular Anthony

Northwest Division

Oklahoma City Thunder: The Westbrook Show
Portland Trail Blazers: Depth and Competition
Utah Jazz: Close No Longer Good Enough
Minnesota Timberwolves: On Our Own
Denver Nuggets: Playoff Talk: The Return

Pacific Division

Golden State Warriors: Superfriends
Los Angeles Clippers: No Gap
Los Angeles Lakers: Finally Rebuilding
Phoenix Suns: Mystery in the Desert
Sacramento Kings: Talking Defense

NBA Media Day – where everyone feels good before reality sets in

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